Richard Mille: Bubba Watson Gets the RM038!

Did you expect Tiger Woods?

I posted the new Richard Mille RM038 ultralight golf watch here on Monday, followed by some who would get to wear it musing on Twitter. Well, it turns out that Bubba Watston is the man. With a 32nd place finish on the 2010 PGA Tour, Bubba who? would be a fair question for you to ask. Indeed, if you are not a big golf fan you have likely never heard of Bubba Watson! Phil Mickleson, Lee Westwood, Jim Furyk, or yes perhaps even Tiger Woods might have come to mind. But peel back the onion a bit and the rationale for such an alliance becomes a bit (but not entirely) more clear.One of the few leftys on the tour, Bubba Watson is known for his crushingly long drives, thus providing Richard Mille with the a high technical/physical standard for which to design the watch to. And, well, thats about all I can come up with. How these two guys got hooked up is a story I will love to hear!

Ultimately, my view on the new RM038/Bubba Watson partnership is that, like Milles groundbreaking partnership with Rafael Nadal which shocked the world of tennis, his partnership with Bubba Watson will have a similar impact on the professional golf world. Still, I do hope that Bubba Watston is here to stay otherwise this whole thing could fizzle fast. Even so, it is a really cool partnership and I like how Mille tends to align himself with seemingly normal, humble guys who dont have huge egos and like to mug time in front of the cameras when they are off the course/court.

The case of the RM038 is made of an extremely rugged and light magnesium alloy classified as AZ91, composed! of magn esium combined with aluminum and zinc plus additional trace metals. The resulting magnesium alloy is more than the sum of the parts, providing a light yet extremely strong material with a dendritic internal crystalline structure making it suitable for extreme applications in the aerospace, telecommunication and automotive industries.

After a long and delicate machining phase, the case is given an electro-plasma treatment named Titalyt II, covering the surface with a layer of white, crystalline ceramic oxide containing a high ratio of resistant composites.

Photo: WatchProSite

Related posts:

  • Richard Mille for Rafael Nadal (RM027)
  • Richard Mille RM 011 Titanium Brown
  • Richard Mille RM 016 Titanium DLC Americas Editions


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