Alfa Romeo Plans New "Affordable" Coupe: Could Come To U.S.

Alfa Romeo reportedly has plans to build a rear-engine, rear-wheel-drive coupe that would become the brand's halo car, according to Automotive News Europe.

Alfa, owned by Italian automaker Fiat, plans to show a concept version of the car at next month's Geneva auto show next month, one of Europe's two big auto shows this year.

The concept is set to be built as the 4C GTA and go on sale for about $55,000), the trade weekly reported. Alfa has not had a truly affordable rear-drive car of significance since it discontinued the Duetto Spider (pictured) in 1994.

The Italian premium carmaker is expected to produce the 4C GTA by the end of 2012 in one of Fiat's factories in Italy. The automaker may build as many as 20,000 to 25,000 units of the coupe over five years, Automotive News reported.

Alfa Romeo worked with race-car producer/designer Dallara Automobili to create the 4C GTA.

Fiat is re-introducing Alfa-Romeo to the U.S. in 2012. But no decision has apparently been made by the company to sell the new car in America.

Fiat has been losing money for Fiat. There were rumors late last year that the company might sell the premium brand, perhaps to Volkswagen AG, which publicly expressed interest in buying Alfa. Fiat CEO Sergio Marchionne said last month, though, that he was not looking to sell Alfa-Romeo

Marchionne's has said he wants to lift Alfa-Romeo sales to 500,000 units by 2014. Alfa's global sales last year increased a modest 10.2 percent to 112,000 units.

Alfa Romeo teamed up with Italy's Dallara Automobili, which is one of the world's largest producer of racecars to create the 4C GTA.

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